One of Encore's brands, the VENU, was in need of a refresh and some attention. To effectively showcase its capabilities, we decided to launch a content video campaign aimed at promoting and advertising the product across social media.

 

I took the lead in organizing a stylish and engaging shoot, which involved detailed planning. This included scheduling people to feature in the video, choosing props to enhance the aesthetic, and prepping the VENU unit to ensure it was presented in the best possible light. Every element was carefully coordinated to align with the brand’s image and message, creating a visually compelling experience that would resonate with our audience on various social platforms.

​

In addition to organizing the shoot, I was responsible for the videography and creating the final product. The content effectively captured the essence of VENU, showcasing a fun day of camping, cooking, and spending quality time with family and friends. This not only highlighted the product’s features but also cultivated an aspirational image that connected with our audience.

​

The video clips were then repurposed into shorter, more dynamic formats for TikTok and Instagram Reels, ensuring maximum reach and engagement on these platforms. This approach helped establish VENU as a highly appealing product, generating interest from both new and returning customers, while positioning it as the perfect companion for outdoor adventures.

​

Once the videos were live, sharing them across social media platforms significantly boosted visibility, enhanced the VENU brand, and contributed to generating potential leads.